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Customer Stories

Foodservice for every fan at Cleveland Stadium

The kick is up . . . and another game has started at Cleveland Browns Stadium. It's just two quarters 'til 72,000 hungry fans descend on the halftime foodservice lines.

Following guidelines from the NFL, Cini-Little foodservice designers managed the project from program phase through design and construction. The stadium is outfitted with Vulcan griddles, fryers, charbroilers, conveyor ovens and more to handle the 148 luxury suites and all the concession food locations.

"The foodservice package is a small percentage of the overall budget in a huge project like a $300 million stadium," says Harry Schildkraut, Cini-Little project manager for the stadium. "But the design has a large impact after construction. Every fan will pass by or stop at one of the foodservice stands."

With 33 permanent and 71 portable concessions, Cleveland Stadium has roughly one point of sale for every 225 people. Schildkraut reports that in their first year of operation, Cleveland Browns concession sales were one of the highest in the league, at about $20 per person.

Restaurant Associates operates the club level facilities. SportService operates the basic concessions and the hawkers. These concessions offer typical sports fare - pizza, BBQ, nachos and burgers - but also feature local favorites like Polish sausage and kielbassa.

H-Mak, a foodservice equipment dealer based in Pittsburgh, provided Vulcan equipment to meet many of the needs at Cleveland Stadium. "There is no room for error with 72,000 hungry fans. The equipment has to be reliable," says John Nuttal, general manager of SportService. "Vulcan equipment has turned out to be the best possible product for the hard usage it gets during the limited number of events held each year."

Go Team!

Architects:
Hellmuth Obata and Kassabaum (various cities)
www.hok.com

Designer:
Cini-Little International, Inc. (various cities) Harry Schildkraut, project manager

Dealer:
H-Mak (Pittsburgh, Penn.) Rob Chiarelli, project manager


Cleveland Brown Stadium


©2006 Vulcan-Hart a division of the ITW Food Equipment Group LLC